Monday, August 25, 2008


AV 21ST27
P12, 990
AV 21BA17
P7, 450

A Brief History of the Company

It was August of 1974 when an idea of putting up an appliance firm in Ilo-Ilo was hatched. Preparation in terms of market analysis, buyer characteristics and preferences, capital requirements, and projected returns were assembled and carefully studied.

The planning board eventually came up with a calculated approach designed to capture a minimal segment of the market at the outset. Thus, a new fragile and unassuming organization was born. Imperial Appliance Plaza was then the company name adopted. It was a single proprietorship in form but family partnership in context.

The highly competitive nature of the appliance market required tremendous struggle to stay afloat. The meager capital outfit had to contend with numerous and more established competitors.

In March of 1982, the company was converted into a corporation. the move raised capitalization to a competitive level. And the company grew more rapidly in the late 80's. Several branches were opened up. First, there was Roxas City branch, then followed by Bacolod branch. Soon the Kalibo branch emerged. The whole Region VI was practically served but the expansion did not stop there.

The company continued to move forward. And in the 90's, IAP branches began sprouting up in the major cities on Mindanao such as Cagayan, General Santos and Davao including Kidapawan City.

In 1996, hthe company successfully ventured into Luzon areas specifically in Laguna, Cavite, and San Pablo City.

At present, the company has for its subsidiaries, the Madison Appliance Center which has four outlets in Region VI, Technoflex Marketing, an outlet based in Iloilo City which sells mainly repossesed appliance items and Electroworld, a franchised dealer of computers also based in Iloilo City.

Imperial Appliance Corporation continues to grow serving to the appliance needs not only of the Ilonggos but to many Filipinos nationwide.